Understanding CPM, CPC, and CPA: Which is Right for You?

When choosing an ad model for your campaign, it's essential to understand the different pricing models available—CPM (Cost Per Mille), CPC (Cost Per Click), and CPA (Cost Per Acquisition). This blog provides an in-depth explanation of each model, including the benefits and limitations of each. Learn when to use CPM for brand awareness, CPC for driving traffic, or CPA when focusing on conversions. Understanding the right pricing model for your campaign’s objectives will allow you to optimize your ad budget, increase profitability, and achieve better results.